In Sara Rubinow’s keynote speech for the 2016 ArLiSNAP VREPS Virtual Conference, she discusses her role at NYPL Labs and showcases initiatives intended to engage developers, scholars, artists, and the general public in exploring—and transforming—NYPL’s digital resources and open data sets. This recording is made available under a Creative Commons BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/).