Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.

Part 1. The Perils of Preaching to the Choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.
Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.

Learn more about 2022 Michigan Inland Lakes Convention presentations here.