Is your social media generating more zzzzzs than buzz? Or worse, are you still relying on press releases and reports to get your word out? This course demystifies Facebook and Twitter -- and reveals how environmental organizations can join the conversation and grow their audience. In this hands-on, interactive training, participants will learn the following: Part 1. The “Social Skills.” In this session, you will master the “social skills” for posting and tweeting messages your audience will like and share. Part 2. Reaching Beyond Your Choir. In this session, you will discover how Facebook and Twitter filter your messages -- and get tips to "beat the algorithms” to get through more often.

Presented by Eric Eckl, Water Words That Work, LLC, during the 2020 Michigan Inland Lakes Convention.