Adapting Tree Shopping for a Safer Holiday

Great Lakes Christmas Tree Virtual Meeting and Trade Show

Originally aired: July 30, 2020; 9:00-10:00 am

Speaker: Dr. Bridget Behe, Professor of Horticultural Marketing, Michigan State University

Consumer concerns over COVID-19, executive orders, and common sense have changed how people shop. The annual Christmas tree purchase will likely be different, too. Bridget discussed changes you should implement (adapted from the National Retail Federation) and promote via social media to help your customers prepare for the new and safer reality this Christmas.