Bill Mansfield is the owner of Lavender Hill Farm, and agritourism destination located in Boyne City, Michigan. We discuss how Bill has increased his knowledge of agriculture, without a formal background, to support his emerging business. Lavender Hill has explored a myriad of avenues for a farm trying to increase revenue, through concerts, events, and tours. Located in a tourist driven destination, Lavender Hill has aided in the economic and social development of the Boyne City area. In addition to their efforts to foster economic and social growth in the Boyne area, the farm prides itself on its use of best management practices that reduce their ecological footprint. Find out how Lavender Hill  accomplished their current success, and what they plan for the future.