Many small city downtowns throughout the country continue to struggle with shuttered storefronts, deteriorating buildings, and a disconnected mix of commercial tenants. Most are still ignored by major chain store site selectors, while edge – of – town development continues to migrate outward.

Despite these challenges, there are many resilient downtowns that have achieved turnaround by recognizing and building upon their assets.  These small cities have reclaimed the importance of downtown to the broader community. Downtowns represent the central place in a community. They also offer a sense of place with history and character that cannot be replicated by cinderblock buildings on the edge of town. Finally, a vibrant downtown represents a healthy community, positioned to attract new investment and business development.

So what is Extension’s role in creating resilient downtowns? Most of our states have Main Street programs that provide a comprehensive approach to downtown development. However, in most states, only selected cities and villages are designated Main Street communities. Extension does not offer comprehensive “main street-like assistance.” However, it does offer a depth of research and resources in specific topics relevant to downtown development. These topics contribute to the efforts of Main Street and other downtown development groups. Extension offers objective, research – based programs and resources that contribute to the creation of vibrant and resilient downtowns in small cities. Examples of relevant areas of specialty in Extension include business development, customer service, leadership and organizations, marketing, place making, planning, real estate and financing, research, and tourism.

Presented by: John Mann, Scott Loveridge and Jason Parker (Michigan State University)