James W. Dearing, PhD 
Professor and Chairperson, Department of Communication, Michigan State University 
Recorded September 17, 2014 

Designing for Diffusion (D4D) means taking certain steps early in the process of innovation planning to heighten the likelihood of awareness, information seeking and advice seeking, trial adoption, and then effective implementation and sustained use of evidence-based practices, programs and policies. Are there ethical boundaries in designing for diffusion of health system innovations? The present talk will outline the components of this approach and then raise ethical considerations of such intervention, for discussion. 

This lecture was part of the 2014-2015 Bioethics Brownbag & Webinar Series, presented by the Center for Ethics.
Originally recorded in Adobe Connect Pro.