MS Marketing Research and Analytics Program at MSU Virtual Information Session

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This session provides an overview of the MS in Marketing Research Program at the Eli Broad College of Business at Michigan State University. The Master of Science in Marketing Research and Analytics (MSMRA) program at the Broad College is a STEM-certified master’s program that prepares individuals for careers in marketing research with a strong emphasis on creating insights, applying advanced analytics, and leveraging emerging AI methods. The program achieves this through developing expertise in research strategy and design, advanced analytical techniques, AI-driven methodologies, and emerging technologies shaping the future of marketing insights ensuring students gain real-world experience through applied insights and analytics projects, predictive modeling, and the use of automation tools and techniques to become the next generation of leaders in the insights and analytics industry. Whether you prefer an in-person or an online format, the MSMRA program options provide you with real-world application of knowledge and a tailor-made learning experience. Note: For international applicants seeking eligibility for the 36-month STEM OPT, please select the fall full-time on-campus cohort as the online cohorts are not I-20 eligible.

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MS Marketing Research and Analytics Program at MSU Virtual Information Session

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