Workshop: Changing the subject (weaving climate topics into your communications)
From Renae Siler
Eric Eckl, Water Words That Work, LLC.
Conservation organizations are increasingly weaving climate science into their efforts to protect land and water. In this training, we will explore concepts, strategies, and tips for weaving climate topics into your communications. Part 1. Who Responds to What Message. In this session, you will explore climate change knowledge, attitudes, and beliefs in America. You will discover how your stakeholders fit into that picture and how to deliver messages that work for them. Part 2: Tailoring Messages to Your Audience. We will learn to create messages for "the alarmed" and the "doubtful," and who the public does and doesn't trust on this topic. Part 3. Keeping Your Eye on the Ball. Explore some pro techniques for keeping your work group focused and your climate messages clear and compelling.
Presented September 2020 as part of the Michigan Inland Lakes Convention.