The news industry is changing fast, but it still shapes Americans’ opinions about their water and the professionals who are responsible for it. In this training, you will explore both old-school public relations and high-tech digital techniques for working with journalists to get the stories you want and shape how they turn out. In this hands-on, interactive training, participants will learn the following: Part 1. The State of the News Media. In this session, we will explore what the changing news business means for you, and practice interview skills to stick to winning messages. Part 2: Understanding How Journalists Work. In this session, we will peek behind the curtain to learn some newsroom habits and lingo so you can work successfully with journalists.

Presented by Eric Eckl, Water Words That Work, LLC, during the 2020 Michigan Inland Lakes Convention.