Is your social media generating more zzzzzs than buzz? Or worse, are you
still relying on press releases and reports to get your word out? This
course demystifies Facebook and Twitter -- and reveals how environmental
organizations can join the conversation and grow their audience. In
this hands-on, interactive training, participants will learn the
following: Part 1. The “Social Skills.” In this session, you will master
the “social skills” for posting and tweeting messages your audience
will like and share. Part 2. Reaching Beyond Your Choir. In this
session, you will discover how Facebook and Twitter filter your messages
-- and get tips to "beat the algorithms” to get through more often.
Presented by
Eric Eckl, Water Words That Work, LLC, during the 2020 Michigan Inland Lakes Convention.